Santhosh Tuppad - TestInsane

First Impression Report

 I think that I would like to use this system frequently

 I found the system unnecessarily complex

 I thought the system was easy to use

 I think that I would need the support of a technical person to be able to use this system

 I found the various functions in this system were well integrated

 I thought there was too much inconsistency in this system

 I would imagine that most people would learn to use this system very quickly

 I found the system very cumbersome to use

 I felt very confident using the system

 I needed to learn a lot of things before I could get going with this system

User Centered Design?


 Number of participants?

 Number of days we will be testing?

 What's the budget?









Usability Evaluation

 Contextual Interviews

 Design scenarios

 Remote testing

 Eye Tracking (

 Heuristic Evaluation

  Visibility of system status

  Match between system and real world

  User control and freedom

  Consistency and standards

  Error Prevention

  Recognition rather than recall

  Flexibility and efficiency of use

  Aesthetic and minimalist design

  Help users - Recognize - Diagnose - Recover from errors

  Help and Documentation

  Nielsen's Heuristics

(Visibility of system status, Match between system and real world, User control and freedom, Consistency and standards, Error Prevention, Recognition rather than recall, Flexibility and efficiency of use, Aesthetic and minimalist design, Help users - Recognize - Diagnose - Recover from errors, Help and Documentation)

 First Click Testing

What all matters?


 Content Strategy

 Interaction Design

 User Interface Design

 Visual Design




  Color Palette





 User Research

  User Behaviors?

  Observing users use

  Collect feedback

  User needs?

 Web Analytics

  Analyse the data



  A/B Testing

  Multivariate Testing

  User Testing

  Voice of User?

   Page level surveys

   User satisfaction surveys


  Call to Action

Test Plan Elements



 Schedule & Location






  Successful Task Completion

  Critical Errors

  Non-Critical Errors

  Error-Free Rate

  Time on Task

  Subjective Measures

  Likes, Dislikes and Recommendations

   What did you like most on the app?

   What did you least like on the ?

   What do you suggest to improve?

 Quantitative metrics


  Usability Specialist

  Sessions Facilitator




 Nielsen Norman Group

Distributed by TestInsane Technologies Private Limited Exploratory Testing Services Company for Web and Mobile